I’m a foundation junkie

Pretties, I have a bit of a problem. I’m taking over the bathroom drawers with my make-up addiction and it could turn ugly in the IM household…

Poor Mr IM is getting pushed out and he’s not a happy hubby.

If only you knew how much make-up I owned… far too much for one face to deal with, I tell ya!

Anything that promises to make my skin look top-notch instantly gets my attention – every single time.

Alright I’ll admit, this addiction of mine is totally quite embarrassing really.

But I just can seem to help myself.

I’m no make-up artist or beautician – just a girl who loves to look her best most of the time...I use the word most quite liberally – I stick to the 70/30 rule (30% of the time I’m totally happy looking like a complete dag).

So what’s wrong with me? Why can’t I resist the temptation of trying every new product that hits the shelves?

I must also confess that even though I buy most new products I mostly end up sticking to the brands that I know and love.

The brands that I have used for years.

Why? Because they deliver what they offer.

But it still doesn’t stop me trying everything new.

Although, in my defence, my motto in life has always been to be selective, yet open-minded to change.

That’s my excuse and I’m sticking to it!

So like all good make-up lovers, when something new pops on my radar I’m always cautiously excited to give it a go…will it stand up to the stiff competition it’s pitted against?

Because I’m realistic enough to know that my 50-year-old skin is a challenge for any foundation.

Add to the mix, my extremely dry skin and most foundations pack their cases and dash out the front door before I’ve even had chance to break the seal on the bottle.

Dry, sensitive and prone to psoriasis breakouts in times of stress – it takes something special to stick around I tell ya!

So when these two products dropped into my letter box, I found myself rather excited to give them a try.

After all, they arrived promising to pack a hefty punch.

Maybelline Superstay Better Skin Foundation *

Maybelline Superstay Better Skin Concealer *


I went for the 040 Fawn (which is quite dark – because my body is tanned) in the foundation and 03 medium in the concealer.

Here’s what usually floats my boat in the foundation stakes:

  • Flawless medium coverage.
  • Staying power in an air-conditioned environment (my skin is zapped of moisture).
  • SPF is a must (I’m just too lazy to apply this separately).
  • Not drying or cakey. (My wrinkles are bad enough, thanks very much!).

There are a few steps to achieving perfect foundation application though. Steps that I believe are extremely important as we get older and our skin’s needs are greater.

  1. Exfoliate away the dead skin cells (I use a gentle exfoliator or my Clarisonic in the shower every morning).
  2. Cleanse – I’m loving Dermalogica in the shower or Bioderma for a quick fix.
  3. Serum – this needs to be specific to your skins individual needs.
  4. Moisturiser – Using Dermalogica and loving the results.
  5. Primer – I can’t stress how important a primer is to my foundation application/staying power. I’m using Hourglass veil which was a recommendation from the lovely Barbe over at Fashionisa in Suburbia. It is amazing stuff and means that I don’t need to touch-up my make-up all day.

Here is what Maybelline say:

“Maybelline’s first vitamin enriched long wear foundation & concealer with skin improving Actyl-C for flawless coverage now, smoother, more even skin in 3 weeks!”

Enriched with Actyl C which leaves the skin feeling energised and looking fresh and radiant. Actyl C helps with skin regeneration.

Visible changes in your skin over a three week period. Including hydration, supple and even skin tone. Along with brightening of dull and tired skin.

Flawless all day coverage. The innovative air-cushioned pigments feel lightweight and offer a flawless coverage that lasts all day.

The concealer is enriched with the same vitamin enriched ingredients which works well on blemishes, redness and dark circles.

The foundation is available in 5 different shades – I opted for a slightly darker shade than I normally wear, as its almost summer time here.

My thoughts:

  • As the foundation is a liquid base, I applied it with a brush.
  • It went on well and settled on to my primer quickly.
  • I really loved the extra moisture boost that my skin received.
  • Coverage lasted from 7am until 6pm with no touch-ups. Hurrah!
  • I would probably have benefited from adding a touch of mineral powder over my nose to reduce shine (which hardly ever happens).


Excuse the close-up peeps – but I wanted you to see the coverage!

So if you are in the market for a new foundation beauties, consider giving this one a try.

Because overall, I was pretty darn impressed.

Ouch: I’ve just realised…I now have to explain to Mr IM why TWO more products are taking up valuable ensuite space – EEK!

Wish me luck!

Are you a make-up junkie too? Or do you have a tried and tested product that you can’t live without?


** These products were gifted to me for editorial consideration**



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  • A girl can never have too many beauty products! I’m reviewing this tomorrow too and I was super impressed as well.x

    • Never – I’m truly addicted! Glad you love this one…fabulous price too! xx

  • I’ve recently started using Cancer Council tinted sunscreen as a base rather than BB cream which I’ve found to be really good, with Clinique Almost Powder over the top. I am a sucker for trying new eyeliner but I’m still yet to find one that draws a perfect winged eye without any input from me.

    • Beth I’ve not tried the Cancer Council tinted sunscreen yet so thanks for the recommendation. Eyeliners and me have a love hate relationship…I’m trying the Benefit one at the moment so fingers crossed! xx

  • I have WAY too many products! I use this foundation too. I love it, it really does make your skin better. You look gorgeous. Rachel xx

    • Thanks Rachel! Foundation is king to me, I love good coverage that has staying power and this one hasn’t disappointed at all. Not sure I’m ready to give up my Estee Lauder Camouflage or Chanel Vitalumiere just yet…but three is a good number right? xx

  • Lisa Mckenzie

    I will be trying this Bev ,the only products I am true to are my skin care, which is Dermalogica it is one of he only brands I can use without coming out in a ugly itchy rash which,and I have no idea why! l have a Dermalogica salon 5 minutes away that happily hand out samples and give the BEST facials I’ve ever had,I use the ultralcalming range and the intensive moisture masque as well ,do you use a masque gorgeous girl? If you don’t get some samples and try them ASAP,I was told to use it at night and sleep with it on it’s gorgeous.
    I love Maybeline foundations and they discontinued my age one so when I run out of foundation I will be buying this,thank you for reviewing it and I think you have lovely skin sweets Xxx

    • Lisa I love the sound of the Intensive Moisture Mask – this will be perfect for my annoyingly dry as a bone skin. At the moment from Dermalogica I’m using: Essential Cleansing Lotion. Skin Hydrating Booster (serum) and Intensive Moisture Balance Moisturiser. I’ve been so pleased with the results so far – I tried Dermalogica just because you recommended it – so thanks lovely!
      Give this foundation a try, it really is good. Coverage is amazing (I do always use a primer though) and it’s not at all cakey or flakey! Mwah xx

      • Lisa Mckenzie

        I’m so glad you’re loving your Dermalogica sweetie ,I love it too,my skin is so much better since i started using it.I bought some foundation today Priceline has 40% off makeup today and tomorrow so get in there ASAP petal and get some more!I would never go without primer and do try the masque your skin will love it Xx

  • I stick to my Revlon Photo ready and face powder because I know it’s stocked at my local Malouf Pharmacy and I get a discount when I buy so many products. Now that I no longer work in the corporate world I usually only wear make-up on weekends or going out. During the week as a mum I wear BB cream. I will need to get more adventurous as my skin gets older though. I love Maybelline mascara. Never found one that can compete with the quality and price.

    • Bec, I am fan of Revlon photoready. It’s the BB cream that I fell in love with when it first launched.
      Our skin really changes as we age, which is why I’m always eager to try new products that are launched – I love how foundation’s now pack a skin-care punch too! xx

  • I haven’t yet used the above Maybelline foundation. After reading this review I’m planning on giving it a go.

    I am loving the Dermalogica Age-Smart Cleanser though!

    • What I like most was the skin benefiting properties. My skin felt fabulous, even at the end of a working day. Coverage was still good too!

      I’m quite new to the Dermalogica camp – using the cleanser, serum and moisturiser at the moment and loving them all! xx

  • Sophisticated Mumma

    That formula looks lovely on you. It’s always good to try new products because you never know, you might just find a winner in the mix. I’m confessing to a bulging bathroom cabinet too…it’s definitely a woman’s prerogative don’t you think? 😉 x

    • Thanks Lovely! Oh yes – totally agree with you…how would we ever know what our favourites are if we didn’t try everything? 😉 xx

  • Yvonne Duke

    I have tried so many foundations over the years…..but always go back to Clinique Superbalanced Makeup in Ivory. My skin gets very dry and it just makes it look great !!

    • It sounds like you have found the perfect foundation for your skin Yvonne – stick to what works I say! xx